A:  No, he’s not that kind of writer, he’s not Saint 
Augustine, he’s not Aquinas. We’re not writing a 
rigid scheme or doctrine. What it is is a set of 
extraordinary perceptions. Some of them more 
telling than others, or at least some of them more 
telling at this time. Maybe if I read it ten years later 
I will find other perceptions in it but I think that is a 
fine book. It’s like a great big plum pudding and 
everybody finds their own plum.


Q:  Why haven’t there been more McLuhans?

A:  Well one of the reasons is there tended to be